NEW IN THE SHOP

 

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As we ramp into the Spring season, we are bringing some new designs into the shop. Enclosed are some details of new pieces available today. Check in for more!

Gucci Cycling Cap

parallax1Dark Parallax Cycling Captdf4MASH T.D.F. Cycling Capsutro1MASH San Francisco Cycling Cap

cdg6COMME DES GARCONS Cycling Cap lv5Louis Vuitton Cycling Capnasa4NASA Cycling Caplazy1Lazy Monk Tote Bagls7Reflective Long Sleeve Shirt

climb4MASH Climbers Club Shirt

tri1TRI-X Tool Kegcalsock1MASH California 6 inch cuff Socks

ilford1ILFORD DELTA 400 26 oz Purist Bottle

pin1_grandeMASH Pennant Pin

saintfrancis_msh_grandeSaint Francis Pendants

campagnolo_sweater_grandeCampagnolo Pullover Sweatshirt and T-Shirts

2015 MASH PARALLAX KIT BY CASTELLI

vest 1Today we are excited to offer our 2015 Parallax kit with Castelli. These pieces are designed to relate to the Cinelli frame set of the same charcoal and gray tones. The Parallax series, designed by Garrett Chow, draws inspiration from Optical lens diagrams used to test the sharpness of the glass lenses. Please visit our site for additional information. Customers in Europe can visit Winged Store, and customers in Asia can also support Blue Lug today!

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NEW IN THE SHOP

girowintercap_1_grandeAs we are ramping into 2015, the shop is seeing some new designs come through. Enclosed are some examples of what’s new! Check in HERE!

Vintage Giro winter wool cycling capmediumwallet_1_grande220 roll film themed jersey wallet

2015parallax_msh_grandeThe 2015 Cinelli MASH Parallax frame is open for pre-order, and we are expecting them in the next few weeks!Larkin_1_grandeOur reflective day backpack collaboration with Boreas is a well-rounded day bag. Incredibly light weight, expandable, large reflective back.IMG_4819We have a good selection of decals back in the shop, including these analog Strava route markers.IMG_4818kodachrome1_grandeWe found another box of Kodachrome Purist bottles. These went fast, so happy to have a few more. We also have the Agfa 200 ones in the shop.nc8_grandeWe have three crew neck designs at the moment, including the Northern California graphic. Also available as a t-shirt.shieldjerseywallet_1_grandeThe Halftone jersey wallet fits an iPhone 6 with a slim case, cards, key, money, etc.

 

Come see us at the shop, or see our current collection HERE!

TOP CAP ART

heart1There are only a few small items we live with on the bike. Top Caps hold our attention due to their central location to a riders line of site. For this reason, we like making what we think are some small motivating art pieces. We just added three new ones to the shop, including the donuts that made so many riders happy the first time around. They all include a star-nut, and bolt, for six dollars. Get one for a friend!2T1A5847_grandepenta1

 

NEW IN THE SHOP

CCC ProofSan Francisco summer is September and October. if you come visit, we recommend these months to plan your trip. As we are ramping into our fall season, we wanted to bring in some new shirts, and sweatshirts into the shop. Today we added six new styles pictured here, including a new collaboration with Cinelli. You can pick up these items in the shop early next week, or on our site today. CHECK HERE for more information.

MASH1Cinelli produced our shared head badge shirt to celebrate our 2015 Parallax and Histogram frames in dark colors. Benny Gold took a modern take on this classic Cinelli Heraldry.

Sharpie ProofMatt Shapiro is OK at drawing. He sharpie’d us this shield for us, and we liked it enough to re-print it on a clean white shirt.

Wordmark Crew ProofThis crew neck is printed with dark reflective ink on the front and back.

Mash Giants ProofToday’s game against St. Louis could bring the San Francisco Giants back to the World Series (I think they mean US Series) To celebrate our home town, we like this take on our classic shield.

Ferris ProofOur friend Ferris Plock took our winged logo, and dressed it up for halloween. We like things evil, and sometimes we like things funny. We made a really small run of this one, so hurry.

MASH SHOP KIT FOR 2015

2T1A8181Today we are releasing a new team kit with Castelli and Garrett Chow. This is a new take on our first kit ever designed for the team. It is produced using Castelli’s team fit, and their Kiss chamois for the bib. The set includes a new Jersey, Bib, Vest, and full Arm Warmers. Available in-store, on our site, with exclusive partners at Blue Lug, and Winged Store.

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2015 Cinelli MASH Histogram Pre-Order

MASHSF-COM-HISTOGRAMEnclosed is a preview of our 2015 collaboration with Cinelli. The 2015 model gains a tapered head tube, Columbus fork and headset. Garrett Chow updated the artwork on the new model and we could not be more excited for this new release. The Histogram frame set will be available next month in the US and we are accepting pre-orders now.  Stop by the Cinelli booth (#8101) at Interbike and see more 2015 models coming soon!

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